is a ceramic handicraft laboratory and was born from a dream and the
passion of an artist, Maria Rosaria D’Alessandro, with the help of
the funds of the UE (European Union) for the development of the
work in southern Italy.
The project was
presented in 1997 successively approved. In the 2000 was born”Il ciliegio”,its
purpose is to create all that the imagination suggests, without
being subjected to the laws of the market and have the courage
to create beautiful objects that give happiness to those people that
The name of the
laboratory springs from a meeting with a team of psychologists.
In this meeting, they ask me which is the image that i see in my mind,
and I responded:<< "A tree of cherry with the right branches
toward the sky”.
in a private meeting with psychologist of work, explained what it symbolized
for me the tree of cherry and the psychologist sayd : "The Cherry
with the branches toward the sky symbolizes your will-power, the desire
to escape out from situations; it considers to this imagine every time
that you will be in difficulty and it will give you strength. after
this episode that name you would have chosen for the laboratory if not